Portrait of Ross

I'm Ross, an experienced user-centred designer based in Edinburgh.

I'm Ross, an experienced user-centred designer based in Edinburgh.

I am a hands-on design leader with over 15 years of experience working across large organisations and small businesses. Identifying opportunities in your market and delivering valuable user experiences is my bread and butter.

I’m curious; I ask questions, observe, search for answers and use that to craft compelling solutions.

Screen flow diagram of an overdraft journey with notes
iPad with an overdraft application open in the web browser

What do I do?

I create evidence-led, user-centric experiences that put both customer and business interests at the heart of the solution.

I work collaboratively to provide the best environment for achieving successful products.

  • User engagement is essential to the delivery of valuable outcomes. Through observation and interaction, we learn what their goals and pain points are.

    From interviews, card sorts and paper prototypes to usability studies and analytics reports - involving users lets us make better decisions. Testing and learning as we work towards solutions is imperative to delivering useful and usable solutions.

  • Delivering user-friendly, accessible and inclusive solutions is my craft. The design should draw you into the product, help you achieve your goal and let you know you’ve been successful.

    Starting out on paper, through to full design specification, I support development and quality assurance colleagues in delivery.

  • Whether it’s software for enterprises with complex data, a responsive website for transacting new business, or fast and light mobile apps - I’m here to help.

    We’ll identify what to focus on, sort out a plan to realise it and get to delighting users as soon as possible.

I can help shape and elevate your products and services.

hands holding a phone

Let’s work together